As a Mallcom Affiliate Webmaster, you must give your Web site the right type of atmosphere to
ensure that you will get repeat visitors and to ensure that you will profit from those visitors.

The most effective way to sell products from your Mallcom Affiliate Store is to effectively
integrate this store into your Web site and to use the techniques known as interactivity
and branding.

Web Site Integration

Placing a banner on your website is simply not enough. Experienced surfers avoid banners like the plague. This is the main reason why link integration with your existing site is the most effective system to generate more traffic.

Today's Newest Promotion Methods: Blogs, RSS Feeds, and Podcasts

This page has been updated to bring you the newest advertising strategies. 

Blogs (Short for Web Logs)
By now, you have probably seen blogs on many web sites including those of large corporations. Blogs are simple online journals that are updated anywhere from daily to monthly. They are very simple in nature and allow your site visitors to read the latest news and comments without giving you their email address. This solves the problem of visitors fearing that you will sell their email address or fill their inbox with spam. Now, you can review individual products, your entire adult store, new releases, your favorite adult stars, or just about anything else that it takes for you to become successful as a Mallcom affiliate. And remember, Blogs are successful because you will not fear of being deleted by a spam filter in someone's inbox. 

You create a blog on your web site using simple HTML or get one at blogger.com or any of the other popular blogging sites.

RSS Feeds
RSS feeds are simple XML files that people can subscribe to using any of the thousands of RSS readers available online. RSS stands or (Really Simple Syndication). That means that your news can be broadcast out to anybody who subscribes. Creating an RSS Feed is simple with any of the free products on the web. After you create your RSS feed, you simply put it on a web page on your web site and promote the address to your site visitors. Then, they simply read your news without visiting hundreds of web sites. Some people prefer to get their information this way. Like your blogs, your RSS feeds can contain your new releases, product reviews, and any other information you need your web visitors to know.

Podcasts
Podcasts are audio and/or video programs that your web site visitors can subscribe to and actually watch or listen to you or someone else using one of the following methods:

  1. a computer with broadband connection

  2. portable MP3 player like the Apple Ipod

Podcasts can be hosted by a famous personality and you can talk about your new products, the adult industry, your favorite porn star, or anything else that it takes to make your visitors purchase your Mallcom adult products. 

Creating a podcast takes a little investment in production and recording equipment including, but not limited to:

  • a good microphone
  • headphones (optional)
  • webcam or digital video camera (used for video podcasting)
  • recording hardware (mixer) or software (either digital or analog)
  • knowledge in writing show content, editing, and post production


Navigation Linking:
There are some Mallcom Webmasters who have added the word
“DVD” to their main Web site menu and have increased sales from their Mallcom
Affiliate Stores tremendously as a result.

These Webmasters have made their stores part of the navigation structure of their Web sites.

In the following screen shot, the navigation bar from Peter North's Web site
is shown in an enlarged view :



Mallcom's successful affiliate Webmasters use navigation linking and individual-product
linking to integrate products from their affiliate stores into their web sites as well.

Individual Product Linking: Our statistics indicate that extensive link integration with your
existing site is the most efficient system for generating more sales from your affiliate store.

One way of using this form of integration is to link to individual products.

In the following screen shot, an individual product, the "Bella Loves Jenna" video,
is promoted with a button that reads,"Click To Purchase:"


* To link to an individual product, Click Here for the set up wizard.

Writing Personal Reviews of Individual Products:
If you have a large amount of traffic on your web site and you are well-respected by your visitors, writing personal positive reviews of individual items will increase sales for those items. This method works really well, because your visitors now have the opinion of someone they trust. Write a review that would make YOU buy the product if someone else wrote it. You can include your reviews in your blog or RSS Feeds.

Reviews from your customers:
Reviews can also some from your customers, both past and present. Including reviews of customers can prove to future customers that your products are popular and worth buying.

Linking to individual porn stars
Another way of using this form of integration is to link to individual porn stars.
In the following screen shot, an individual porn star, "Tabitha Stevens",


* To link to a specific porn star opening page Click Here for the set up wizard.


Interactivity

Another element that is often overlooked in modern e-commerce is interactivity.

Messageboard forums, mail rooms, and e-mail newsletters are great ways to add
interactivity to your Web site. They also help get your site repeat traffic without slowing
your site down.

Message Board Forums: The advantage of message board forums is that they help
you provide your customers with advice about products without pressuring them to
buy instantly.

The following screen shots from Seymore Butts' Web site, TeamTushy.com, show how
the messages board is promoted and how messages are posted on the Web site:




Mail Room : The advantage of posting letters from your Web site visitors is that they they
encourage your site visitors to interact with you.

In the following screen shot, the fan mail section from Seymore Butts' Web site,
TeamTushy.com, is circled in red:



E-mail Newsletters: People also enjoy being kept up to date by signing up for e-mail newsletters.

The following screen shot displays the sign-up form for Seymore Butts' e-mail
newsletter:



Very often, those who sign up for these newsletters have purchased products from you and
want to hear about the special offers you will send them next month.

An e-mail newsletter service is an investment that will grow over time and offer you a high
rate of return on your total Web site investment.

Popups are also very affective.
A popup appears on www.seymorebutts.com as soon and you type in the url.
Take a look:



The popup has a link directly to the store. This is a great attention graber. This immediately appeals to the eye of the surfer. This is a sure way to increase sales dramatically.

Branding

The process of branding involves creating an identity for your business that gives people a
way to remember your business.

The advantage of branding on the Internet is that it can give your Web site name-recognition.
This recognition can help you profit in adult e-commerce.

Effective branding involves the use of unique graphic design and niche-oriented marketing.

Graphic Design: An interesting, eye-catching Web site logo can be considered a form of unique
graphic design and can be used in your overall Web site structure.

In the following screen shot, the logo from CurlyDavid.com is circled in red and
displays the unique graphic design of that Web site:



Niche-Oriented Marketing: Niche-oriented marketing often involves making very specific
subject matter the focus of your Web site.

Generate Sales through email: Every week Mallcom creates an email with the weekly specials and offers. These offers will save surfers up to 80%! They are truly a special treat.
You can send it to your members, previous customers, friends etc. And the best part is that we will customize it for you!

In the following screen shot, you will see an example of a
weekly email. Notice the customization.:



To receive a copy of this weekly email to send to your lists
please email Ric@Mallcom.com for further instructions

18 U.S.C. 2257 Record-Keeping Requirements Compliance Statement
Any actor/actress you are inquiring about
please email 2257@mallcom.com